You might have discovered that sales aren’t all about the products. Imagine how I felt when I realized that I was purchasing more products than I was selling. I decided to stop right there and scrutinize why I wanted to buy something I saw advertised.
This, after all, could really hamper my ability to run a business properly. If you think that a good product will sell itself you are mistaken. I have found others with far bigger sales numbers than me while selling the same product. Over time I learnt a few selling tips that I am going to share with you.
1. Marketing is very important as is the ability to adapt and change situations to your benefit. For example you might have, on your hands, some glue that doesn’t really work well. Let us say you couldn’t really sell this in the market as it is, right? How about putting this glue on the back of paper chits and calling the new and effective product post-its? See how this works?
2. The second of my selling tips is that it might help if you target your audience especially if you have a limited budget. In this case you might want to focus on those people in the market who are already looking for your product or products rather than randomly attack the market. Turn these people’s wants into needs. Ever seen those ads that really make you want to buy the product?
3. Don’t waste your advertisement by letting these people see it and move on. Give a call to action.
4. Try enticing customers with sops like free gifts.
5. Make your potential customers really want to buy your product. Both the product and its ad must, therefore, be attractive. You can never hope to be a success unless you can convince prospects that they really need your product. Your message has to be strong and convincing.
6. Rejections will happen all the time. Rather than give up and fail you should concentrate on why you were rejected in the first place. Learn from your mistakes and improve on your efforts.
7. Articles should be entertaining. Information is easily available and customers can easily find out things nowadays. When you write you must put down what customers want to read. Don’t bore them with too much dry information.
8. Don’t forget to sell yourself. You are the seller and without you the sales process isn’t possible. You are the one that makes the product look worth buying. One may think that the job of a model is to look good. No, that is a requirement to be a model. A model’s job is to make the product look good.
9. Sales are all about building relationships. You must make sure that you do this. Anybody giving you selling tips will tell you this.
10. The last of my selling tips to you is to constantly contact prospects without going overboard. Don’t spam, that will turn them off. Just send regular updates via email. If these emails keep bouncing then don’t waste your time – the account may be closed.